That does not appear to indicate "US PreFilter® Brand."
The filter LOOKS OK, but looks can be deceiving. When I pulled off the velcro tabs, to cut it down to size, some of the filter mesh came off with the tab. I cut that part of the filter off. I have bad allergies, and I so I need a good filter. I am willing to pay the Honeywell premium to get the known, good Honeywell quality. Perhaps this is as good, but I can't really tell. Regardless, all things on the page indicated that this was a HONEYWELL filter, not a generic house brand! If I had wanted a generic house brand, I could have ordered a cheaper one. There are plenty to choose from.
This isn't a case of not reading the product description, or being careless. I am fully aware of the generic house brands, and was very careful to read all of the page, multiple times, before ordering. This is deceptive advertising, in my opinion.
I am going to attempt to upload a scan of the very small slip of paper that accompanied the filter. The filter was not in a box (despite their picture), it was simply wrapped in thin plastic. Not shrink-wrap, just thin plastic.
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Good service & product. Very fast service. I will use this provider & order again.Just as advertised. I am very satisfied.
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